Sick of lugging around an infinitely uncool cooler just to enjoy a few beers under the summer sun? With the Six Pack Tote by Built NY (www.builtny.com, $19.99-22.99), you can keep your frosty brews frosty while letting your fellow New Yorkers know that you know what’s up. Available in a range of cheerful colors as well as this cool back-to-nature print, the tote is machine washable and keeps beverages cold up to four hours—without ice! Now you’re probably saying to yourself, “But how?” Well get ready to be wowed by Built NY’s innovation: All of their portable beverage totes are made from thick neoprene, the same stuff as wet suits. Wish you had thought of it, don’t ya? And it’s not just for beer, though we know that’s what you’ll be using it for. Now you can take any 12-to-20-ounce thirst quenchers anywhere you go—up a mountain or, say, to your couch. We almost feel sorry for the Igloo folk.

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