First came mad cow disease, then the hoof-and-mouth epidemic. Now the UK is in the grip of another heifer-related scourgeBridget Jones mania.
For the past month the British media has been gearing up for the release of the film and, now that its arrived, the entire female population of Britain has gone crazy about Helen Fieldings overweight alter ego. My fiancee dragged me along to it last week and afterward said she wanted to see it againimmediately! The Evening Standard has even started running daily extracts from the "film tie-in edition" of Bridget Joness Diary. What began as a newspaper column has been turned into a movie that has spawned a book that has become a newspaper column. Talk about recycling! By my estimation, Fielding will never have to work again.
Its fair to say that the reaction to Fieldings success on Fleet Street, particularly among her female colleagues, has been mixeda mixture of envy and disbelief. As Gore Vidal said, "Every time a friend succeeds, a little part of me dies." Indeed, Elisabeth Kubler-Ross description of the different emotions a person goes through on learning that theyre dying accurately captures Fleet Streets reaction to the Bridget Jones phenomenon: denial, anger, bargaining, depression and, eventually, five years after the Diary first hit the UK bestseller lists, acceptance.
The denial first kicked in when the hardback edition of the book got into the UK bestseller list in the autumn of 1996. "Helen Fielding who writes that silly column in The Independent? Surely not?" The books success became harder to dismiss when the paperback edition went straight in at number one the following summer and stayed there for the best part of a year. "Okay, okay, so Fieldings struck a chord with Britains burgeoning population of sad singletons. So fucking what? Its hardly great literature, just a successful exercise in niche marketing."
The "bargaining" stage consisted of all Fieldings female competitors deciding that they, too, could sell out in return for vast riches, and quickly knocking off pale imitations starring overweight sad sacks in their 30s. "Depression" followed when the vast majority of these books ended up sinking without a trace. Meanwhile, Fielding wrote a follow-upBridget Jones: The Edge of Reasonthat was almost as successful as the original.
The reason the British press has reluctantly come to terms with Fieldings triumph is because shes achieved success in America, the publishing equivalent of winning an Olympic gold medal. So few British authors manage to pull this off that whenever one does we immediately stop carping and rally roundeven if Fielding did start out as a bloody journalist. America now occupies the cultural position that Paris did in the 19th century: to paraphrase Balzac, unless an event has been noticed in America it hasnt really happened. When a British icon manages to cross the Atlantic, whether Harry Potter, Tom Jones or Bridget Jones, we feel a glow of patriotic pride. In terms of pop culture at least, were still a global superpower.
In order to ease the transition from local heroine to international phenomenon, Bridget Jones had to be played by an American actress. The news that Renee Zellweger landed the role was greeted with uproar over here, completely counteracting the pride we felt on learning that the book was to be made into a Hollywood film. How could this glowing example of American pulchritude possibly play our "Bridge"? What was wrong with Kate Winslet, for heavens sake? It was like casting Ben Affleck as James Bond.
However, now that weve actually seen Zellweger in the part, all is forgiven. First of all, theres her British accent. So many American actors do bad British accentsremember Marlon Brando in Mutiny on the Bounty?that whenever they get it right we completely fall in love with themand Zellwegers accent is even better than Gwyneth Paltrows in Sliding Doors.
Then theres the fact that shes a complete hefferlump. Even Paltrow wouldnt be prepared to put on 20 pounds and waddle around in a bunny costume just to get a laugh. Zellwegers the De Niro of romantic comedy! As far as were concerned, shes gone that extra mile (in every direction) just to prove us wrong. Its almost as if shes saying to the skeptical Brits in the audience: "You dont think a hot American actress like me can play an overweight, thirtysomething English singleton? Okay, buster, just you watch!"
Ive actually dated girls like Bridget Jones and Zellweger is completely convincing in the roleor should that be rolls? Indeed, its so unusual to see a Hollywood actress bulk up to this extent that when my fiancee asked me what I thought of Zellwegers performance as we were leaving the cinema last week, I unthinkingly expressed amazement that shed put on so much weight.
"I mean, she was really fucking big," I said.
"You know, she only went up to a size 12," mused my fiancee, whod just read a piece on Zellweger in a celebrity magazine. "Im a size 12. If it had been me up there on that screen instead of her thats exactly what Id look like."
"Er, yeah," I replied, a little too quickly, "but the camera adds at least 10 pounds."
I was reminded of a story that James Wolcottwhose forthcoming The Catsitters looks set to become the Bridget Joness Diary for mentold me about taking a date to see Crimes and Misdemeanors. As they were leaving the movie theater she asked him what hed thought of Daryl Hannah, whod had a cameo in the film as a siren in a red dress. "She was looking hot," he replied without thinking.
"You thought she was hot?" repeated his date, incredulously.
"I meant she looked hot, as if she were going to start sweating under those hot lights," he stammered. "In fact, she looked a little clammy." At this point the couple in front of them started giggling and his date made one of those faces that said: "Men!"





