Every year on the third Thursday of November it happens: the release of Beaujolais Nouveau. Much hoopla and fanfare is given to this event, especially here in New York City, where the wine receives its unofficial U.S. welcome party. What is all the fuss about, you ask?
Good question. Even those in the wine industry don’t really understand exactly why everyone is so incredibly excited by this often mediocre (and occasionally downright terrible) juice. To be fair, Beaujolais wines tend to be good predictors of that year’s vintage, especially for wines from the Burgundy area. But that doesn’t exactly excuse the over-hyping of this middle-of-the-road product.
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