Apparently, people are “going green” not for Al Gore or the planet, but simply to save some green of their own. True/Slant informed us about a survey of 300,000 consumers that found only 8% of consumers say the environment is why they shop green while 59% mention the economy. “73% responded that they want “to reduce my bills/control costs,” while just 26% opted for lessening “my impact on the environment.” Also, about half of “green consumers” don’t really know anything about CO2.
True/Slant suggests that this study points to some major marketing changes that might occur with green products. For one thing, companies might start influencing cost reduction more heavily than stopping rising sea levels or diminishing air quality.
Either way, it’s certainly not news that the general public is misinformed about environmental issues. At least people are buying green products, right? One thing’s sure, the polar bears that are loosing ice couldn’t care less if the person who bought green detergent doesn’t know that the Ozone hole and climate change are not the same thing.
