eBay Opens 24/7 Shoppable Storefront
Window shopping has just been taken to a whole new level by eBay. With their new storefront window display (designed by Jonathan Adler) eBay has teamed up with a group of tastemakers to showcase a collection of new, must-have merchandise for the fall season. Confused? The merchandise is intended as "inspiration" for the passing window-shopper. As people walk by on the street, they can scan the QR code next to each item (items in the window right now include such diverse items as motorcycles, dresses, and tablet computers) with their smart phone or mobile device ? and can purchase a similar item right then and there.
The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. Contributors to the eBay Inspiration Shop include Andrea Linett, Betsey Johnson, Catherine Malandrino, Charlotte Ronson, Chelsea Leyland, Coco Rocha, David Kiley, Jean Jennings, Jen Rade, Justin Bell, Lake Bell, Liz Lange, Matt Buchanan, Matt DeLorenzo, Michael Fink, Molly Sims, Myles Kovacs, Peter Rojas, Phil Oh, Ray Wert, Rebecca Minkoff, Rebecca Weinberg, Scott Steinberg, Simon Doonan, Steven Kolb, Summer Krecke, Trina Turk and Zem Joaquin.
The eBay Inspiration Shop is located at 404 Park Avenue South in New York City, and will be open for window shopping through November 10, 2011, so check it out now while it's still up!
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