Give My Regards To Old Broadway

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As if this city isn't already busting at the seams, Mayor Bloomberg has announced a [$30 million global ad campaign] targeting those overseas. And like all things New York, no longer is just simply being New York enough, it’s got to have a showy, commercial introduction. This includes a downright weird TV spot that looks as though the makers were on psychedelic drugs while editing and that features a way too happy family of tourists to air in [England, Ireland, France and Spain]( The “I Love New York” slogan has been replaced with “This Is New York City,” which will appear everywhere from in magazines, newspapers and online ads to billboards and bus shelters in Brazil, Portugal and Italy as well as Boston, Philadelphia and Miami. The mission of this wildly avant-garde investment is to attract [50 million visitors]( by 2015, about 6 million more than clogged the streets last year.

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