Naked Cowboy Not So Candy-Assed
You know that feeling you get when you read a story about some no-name Joe who makes a fortune off a really dumb idea? It’s the one where you realize you’ve wasted thousands of dollars and years off your life trying to get a degree just so you can maybe get by. Well, get ready to question your existence again.
Robert Burck, aka that half-naked, singing cowboy at Times Square, is[ suing the pants off of Mars Inc.] (makers of M&M’s) for trademark infringement. A recent video billboard advertisement depicts a blue M&M in cowboy boots and a hat playing guitar for several seconds. The ad was designed to attract customers to the Times Square M&M’s store, but Burck is seeking $6 million plus additional damages saying they stole his character.
"All I've got is my underwear. It's the most brilliant thing that's ever been created from a marketing perspective. You can't stop it," said Burck.
Not only is he going to win this lawsuit, he’s going to become a multi-millionaire for spending some years half naked in public playing guitar.
I guess the moral of this story is if you do something stupid for a very long time, someone will eventually give you a lot of money.
"It took years for people not to say that's a stupid idea,” added Burck
Enjoy your money, cowboy.
Photo by [tsmyther on Flickr.]
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