Naked Cowboy Not So Candy-Assed

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You know that feeling you get when you read a story about some no-name Joe who makes a fortune off a really dumb idea? Its the one where you realize youve wasted thousands of dollars and years off your life trying to get a degree just so you can maybe get by. Well, get ready to question your existence again.

Robert Burck, aka that half-naked, singing cowboy at Times Square, is[ suing the pants off of Mars Inc.] (makers of M&Ms) for trademark infringement. A recent video billboard advertisement depicts a blue M&M in cowboy boots and a hat playing guitar for several seconds. The ad was designed to attract customers to the Times Square M&Ms store, but Burck is seeking $6 million plus additional damages saying they stole his character.

"All I've got is my underwear. It's the most brilliant thing that's ever been created from a marketing perspective. You can't stop it," said Burck.

Hes right.

Not only is he going to win this lawsuit, hes going to become a multi-millionaire for spending some years half naked in public playing guitar.

I guess the moral of this story is if you do something stupid for a very long time, someone will eventually give you a lot of money.

"It took years for people not to say that's a stupid idea, added Burck

Enjoy your money, cowboy.

Photo by [tsmyther on Flickr.]

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