Superbowl 2012: The Year of the Music-Savvy Commerical
Another Super bowl has come and gone with the Giants taking Lombardi home. Going off of last year's record breaking notch of 111 million viewers, and America's "just keep gettin' better" mentality, it's likely that an astronomical number of people sat down and tuned in last night. At least they better have. Advertisers were charged a cool $3.5 million for a 30-second spot of ad space. Compare that to the $512,000 they're charged for a normal game, and you'll understand why it's to their detriment that you drooled over Adriana Lima for teleflora.com. But while everyone is looking to label this years ad line up as the year of the dog, or the year of the model, or the year of the over the hill actor making it that much more clear that he is so over the hill he should be rolling down it by now (MATTHEW BRODERICK), I'm going to go out on a limb and say it was the year of music.
Bud and Pepsi got the coin toss, but Bud called it right, kicking off with their newest line of Platinum beer. Soundtracked over that very first commercial was Kanye West's "Runaway," sample. Because he's a platinum recording artist? Get it?
Turnover on downs and Pepsi got control of the viewers with their Pepsi Max commercial, which featured Elton John in heels, John Sussman of "Glee" fame, covering Nelly's "Hot in Here," Melanie Amaro of not such "X-Factor" fame, covering Aretha Franklin's "Respect," and Flavor Flav because he's not dead yet. Apparently.
Pepsi scored a field goal, and Chevy set up for the return. Barry Manilow's, "Look Like We Made It," played over their 2012 apocalypse commercial. Probably the most brilliant use of music in any of the ads this year, giving Chevy an easy touchdown and a 2-point follow up.
Volkswagon looked to follow through on the oldie jam with James Brown's "Get Up Offa That Thang," but were unfortunately sacked by H and M's close-up bod commercial slow-mo'd to The Animals "Don't Let Me Be Misunderstood." You have to appreciate the strategic work of H and M's defensive line, grabbing topnotch ad space to give the ladies a breather with Beckham.
H and M punts and Chevy receives, with their stunt-inspired commercial. Cars bungee jumped and flipped while F.U.N.'s "We Are Young," tried stabilizing the ad. Unfortunately it couldn't hold the chord, and that bungee line snapped, putting Chevy on the bench for the rest of the game.
Skechers came in for Chevy playing Tone Loc's "Wild Thang," over a dog race. Kind of an obvious choice, which is probably why they fumbled, but lucky for them they recovered the ball. Pepsi Max didn't like that, so they put in "Your Cheatin' Heart," rather than Elton John, and it got the job done with an interception. Mark Cuban, ya gotta hold onto that ball buddy!
The original headliners took to battle, Bud vs. Pepsi. Pepsi vs. Bud. This time Pepsi pulled through as Bud made a feeble attempt at defensive line, playing Flo Rida's "Good Feeling," over a confused mish-mash through the decade with Bud. Pepsi scores and kicks off to the NFL, who make it to the 50-yard line with Ray Charles' "What'd I say."
Kia laces up and gets some action for the first time all night, looking like a coked up cheerleader with their bogeyman commercial that featured "Mr. Sandman," and a live performance of Motley Crue playing "Kickstart My heart." Tommy Lee looked to be in bad shape, and collapsed a few seconds after the snap, dying instantly of a heart attack. A sad day for mankind.
Finishing of the game with an 80-yard sprint, was Samsung. Dethroning all who came before with the lead singer of The Darkness singing "Believe In A Thing Called Love."
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