The Launch of BOSS Bottled. Sport

Ryan Reynolds was the man of honor at last week's intimate launch of P and G Prestige and HUGO BOSS'S third edition to their BOSS BOTTLED. portfolio, BOSS BOTTLED. SPORT. Launching on July 1st of this year, the new scent is a light, clean, yet undoubtedly masculine scent for the man who is ready to take on any challenge set ahead of him. Reynolds is a long-time ambassador for BOSS. In his witty conversation with Barney's Simon Doonan, he discussed his workout regime, which is typically three hours per day. He also confided to AVENUEinsider that, growing up, he used to borrow colognes from his older brothers, but he was never sure how successfully the scents fared with the girls. Well, he need not worry about that anymore. Among the friends and editors who toasted Reynolds and the final fragrance in the BOSS BOTTLED. trilogy were Whitney Spaner, Peter Davis, Flo Fulton, Joseph DeAcetis, Korin DeAcetis, Aja Silvas, Jim Shi, and Wael Davis. -- Melissa Berkelhammer