Neighborhood Side Streets

Rime - 167 East 87th StreetRime is unique in a few ways. For starters, it is one of the only stores that deals primarily in athletic footwear on the Upper East Side, and it is one of the few such stores that sells women’s sneakers along with men’s. But what may be most significant is that it is run by Susan Boyle, which, according to her staff, makes Rime the only store of its kind with a female owner on the eastern seaboard.

Sue is able to do a lot of business in women’s athletic footwear — unusual for a sneaker shop — because her store is so approachable and she knows how to cater to men and women alike.

For more photos and side streets, go to sideways.nyc.