on the side streets of new york

Yuta Powell — 19 East 75th StreetYuta Powell is a veteran of the fashion world. While still a student in Paris, she was hand-selected by Givenchy to be part of his atelier. Later, she managed and owned his flagship store. It was in 1999 that she opened her first eponymous boutique, and in 2013, she comfortably settled into her current location. Though her clients come from around the world, she enjoys being based in New York and having so many American women frequent her boutique. She says that American women tend to be straightforward shoppers, saying either, “I like it” or “I don’t like it,” and “I can afford it” or “I can’t afford it.” She also likes New York for more personal reasons: “I really feel at home here.”

To read more, visit Manhattan Sideways (sideways.nyc), created by Betsy Bober Polivy.