on the side streets of New york

Marjory Warren Boutique — 115 East 96th StreetWhen Chris Warren took over the women’s boutique from her mother-in-law when it was in the East Village, she decided to remove a bit of the “matronly edge” from the store, hoping to make it more accessible to a wider age range. She loved seeing young women in their twenties swapping fashion tips with octogenarians. With the store now on the Upper East Side, Chris is curating a multigenerational clientele. She explained her vision: “This store is #ForAllWomen, that is my motto!” Regular customers are coming back in and new ones are thrilled to discover this fun shop.

To read more, visit Manhattan Sideways (sideways.nyc), created by Betsy Bober Polivy.